State of Maintenance
The resort owners over the years have invested heavily in improvement and maintenance of the buildings and other improvements. This shows in the occupancy ratings and high rate of turn away of guests during popular time periods.
The Resort's Season
Currently the resort operates all facilities from mid-June
to mid-October. In the winter months the resort keeps a caretaker on the
property and rents out just one cottage from November
into May. While this
allows the current owner operators to live off site for one half of the year
and pursue other interests, it also means that there is substantial potential
for growth.
Growth Potential
There is room for higher occupancies within the season as
well as expansion of activities, especially workshops, special events and
concerts. Additionally, the resort is located near a major alpine ski resort
and is in a prime area for snowshoeing and cross country skiing. There could be
substantial increases in revenue by operating year round.
Owner's Involvement
The current owners enjoy
a great lifestyle of working full time at the resort six months out of the year
and the rest of the year working part time on resort business out of their home
one hour away at a lower elevation and mild climate. The business size allows
the resort to remain fully staffed without the owners having to be absolutely
hands on; they delegate many of the duties. The resort's income level allows
the owners to not have to pursue other employment during the winter months.
Occupancy
Occupancy rates are
quite high, especially during July and August, with cottages during those
months booked a minimum of 1 year in advance.
The majority of the resorts guests are repeat visitors. There are few
resort properties in
The resort's clientel is quite loyal with the majority
being repeat visitors. 41% have been yearly guests for 10 years or more with
many guests coming for over 30 years, all returning to the same cabin the same
week every year like clockwork. These bookings produce deposits up to 12 months
in advance with full payment/cancellation deadlines 60 days prior to arrival